Jeff Niu is an American entrepreneur who has lived and worked in China for over a decade. He is a co-founder of dusk*, a creative venture studio, and Inkstone, which creates immersive heritage programs across China.
In partnership with heritage experts and conservationists, Inkstone supports the restoration and adaptive reuse of historic buildings found throughout the tea villages of Huizhou. Jeff’s work explores tea as an expression of place, craft, and story, connecting architecture, rural life, and cultural memory.
Jeff is also involved in developing new US–China initiatives on education, research, and industry relating to tea.